Privacy Policy

What personal information do you process about me?

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We may collect or obtain the following types of personal information through or in connection with our site: 

• Identity and Contact Information, such as first name, last name, delivery address, billing address, email address, phone number, and social media handle.

• Behavioral Information, such as your browsing activity obtained through the use of cookies, pixel tags and other similar technologies, information about when your current or previous sessions started, and details about any services you viewed through our site. 

• Technical Information, such as IP address, browser type and operating system, geolocation, to ensure we are showing you the correct notices and information, and any other unique numbers assigned to a device.

• Marketing and Communications Information, such as your marketing preferences, service communication preferences.

• Information you provide to us, such as personal information provided via email correspondence or that you decide to provide on or through our site e.g., via a contact form.

 

 

How do you collect my information?

 

We may collect or obtain your personal information in the following ways:

• Personal information you voluntarily provide to us. You may give us your personal information directly, for example, when you inquire about our services through our site. 

• Personal information we collect using cookies and other similar technologies. When you access and use our site, we collect certain behavioral and technical data. We collect this personal information by using cookies and other similar technologies. 

• Personal information received from third parties. We may receive personal information about you from third parties such as analytics providers so that we can provide our site.

 

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How do you process my personal information?

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We may use your personal information for one or more of the following purposes:

• verifying your identity and responding to and communicating with you about your requests, questions and comments;

• administering our site including providing various website functionality to you and diagnosing and resolving technical and service problems;

• operating, evaluating, and improving our business, such as developing new products and services, managing our communications, determining the effectiveness of our sales, marketing and advertising, analyzing and improving our business, products and services, and performing accounting, auditing, billing, reconciliation and collection activities; 

• carrying out requests made by you to us;

• investigating or settle inquiries or disputes;

• comply with any applicable law, court order, other judicial process, the requirements of a regulator, relevant industry standards and our policies;

• protect against, identify and prevent fraud, cyber security breaches, and other criminal activities, claims and other liabilities;

• protect the rights, property or safety of us or third parties, including our other clients and users of the site; and

• additional purposes from time to time as otherwise required or permitted by law.

 

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How long we will keep visitor information:
 

We retain personal information only for as long as is necessary for the purposes described in this Privacy Notice, and as required by applicable legal, accounting or reporting requirements, after which it is deleted from our systems.

If you have opted out of receiving marketing communications from us, we will need to retain certain limited personal information on a suppression list so that we know not to send you further marketing communications in the future.

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Who do you share my personal information with?

 

We only share personal information where we are legally permitted to do so. When we share personal information with others, we put appropriate safeguards and security arrangements in place to protect the personal information shared and to comply with our data protection, confidentiality and security standards and obligations. 

Subject to the above, we may share your personal information with third parties, as set out below. This list is non-exhaustive and there may be circumstances where we need to share personal information with additional third parties:

• Third parties who perform services on our behalf, such as, web applications, data processing and IT services. These third parties are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

• Law enforcement or other government and regulatory agencies and bodies, if we are required to do so by law or legal process, based on a lawful disclosure request, or when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

• Auditors, lawyers, accountants and other professional advisers, as required by, and in accordance with, applicable law or regulation. 

• Other third parties, in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, bankruptcy or liquidation).

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How do you protect my personal information?

 

We are committed to keeping the personal information you provide to us secure and have put in place appropriate technical and organizational measures to protect the personal information under our control from unauthorized access, improper use or disclosure, unauthorized modification and unlawful destruction or accidental loss. 

Please note that due to the inherent open nature of the Internet, we cannot guarantee that all information will be free from unauthorized access by third parties, such as hackers, and by accessing or using our site, you accept this risk.

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How we protect children’s online privacy:

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Our site is not intended for use by, or targeted at, minors (individuals under the age of 18) and we do not knowingly collect personal information of minors. If we discover that we are holding the personal information of a minor, we will delete that information as soon as possible. If you are a parent or legal guardian of a minor, please contact us if you have reason to believe that such minor may have submitted their personal information to us.  

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Do you use cookies and similar technologies?

 

When you visit our sites, we may collect certain information by automated means, such as cookies, web beacons and similar technologies. 

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What are cookies and similar technologies?

 

Cookies are very small text files or pieces of code, which often include a unique identifier. When you visit a website, the website will request to store this text file on your device in order to remember information about you, such as your language preference or login information.  Other information gathered through cookies may include the date and time of visits and how you are using the particular website.

 

We also use similar technologies to cookies known as “web beacons”, “pixels” or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content on a webpage.

 

We use “first party cookies” in connection with our site. First party cookies are cookies placed by us to collect information about you. You should be aware that applications you use to access our site, such as your website browser, may also place cookies on your device when visiting our site, or other websites. An example of this would be where you sign into Google Chrome using a Google Account. We do not have control over these third-party cookies, so you will need to manage these cookies in the settings of the relevant applications.  

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How long do cookies last?

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All cookies have expiration dates that determine how long they stay in your browser:

Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.

Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date, or until you manually delete them (see section below). 

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Notice to California residents: Your California Privacy Rights

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California Consumer Privacy Act (“CCPA”)

If you are a California resident and our processing of personal information about you is subject to the CCPA, you have certain rights with respect to that information:

 

Access/Right to Know. You have a right under the CCPA to request that we provide you with the following information:

• The categories and specific pieces of personal information we have collected about you in the last 12 months.

• The categories of sources from which we collected your personal information.

• Our purpose for collecting, using, or selling personal information.

• The categories of third parties with which we share personal information.

• The categories of personal information we have disclosed about you for a business purpose.

• The categories of personal information we have sold about you for each category of third party to which the personal information was sold.

 

Right to Delete. You also have a right to request that we delete personal information under certain circumstances, subject to a number of exceptions.

 

Right to Opt-Out From Sales. You also have a right to opt-out from future sales of personal information, which you can exercise by clicking on the “Do Not Sell My Personal Information” button on the home page of our website.

 

How to Exercise Your California CCPA Rights

You can exercise your CCPA rights by submitting your request(s) to us by emailing at the following link: info@paramount-mktg.com.

If you want to exercise more than one of your CCPA rights, please submit a separate request for each CCPA right. We will process your requests in the order we receive them.

To complete your request we will need information from you so we can confirm you are a California resident, determine if we have personal information about you, and, for access and deletion requests, verify your identity. We may also need to contact you about your request.

If we are unable to verify your identity and that you are a California resident, we may not honor your request. In addition, we may not delete your personal information if an exception under the CCPA applies.

If your request comes from an authorized agent, we will require proof you have authorized the agent to act on your behalf, proof that the agent is registered with the California Secretary of State (for delete or access requests), and we may need you to verify your identity directly with us.

You have a right to not be discriminated against for exercising rights set out in the CCPA.

 

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Changes to this Privacy Policy

 

This Privacy Notice will be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice on our site to notify you of any significant changes to our Privacy Notice and indicate at the top of the Privacy Notice when it was most recently updated.

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Questions about the Policy

 

If you have questions about this Privacy Notice or would like to exercise your privacy or data protection rights, please contact us by email at info@paramount-mktg.com.

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Effective: June 2024